poppins medium (or poppins light) at times this renders best if you’re dropping black text over light background
so why are we obsessed with lower case fonts, even with the firm name and web headers? it’s a bold commitment to strip away the firm ego and showcase the truth, that You and your Client come first, front, and center. always.
🔷original high-resolution files will also be archived in our Box Shared Drive, including transparent .PNG files.
logos may not be modified or altered.
while advisors are free to build their own brand, those using the core specific branding should maintain a consistent use of imagery so as to not confuse clients and prospects
🔷 Advisors using the core branding are allowed to experiment with color rings or adornments around the circle for instance.