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core planning allows individual Investment Adviser Representatives (IARs) to participate in solicitor referral arrangements, lead generation services, and paid profile listings—so long as they follow the standards set by the SEC’s Marketing Rule (Rule 206(4)-1). This policy outlines how those relationships should be handled to make sure they’re clear, fair, and fully compliant. The details, including required disclosures, oversight, and documentation, are provided in the sections that follow.

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solicitor arrangement

limited solicitor

promoter and lead gen programs

referral gift log